Z-Man's proprietary formula creates a material that is remarkably soft and pliable, yet resists nicks, cuts, and tears better than other soft baits. ElaZtech is as much as 10X Tougher than other traditional soft plastic fishing baits, and that means no more piles of torn-up plastic fishing lures in the bottom of your boat at the end of the day! Manufactured entirely at our facility in South Carolina, this unique material is also naturally buoyant and floats up off the bottom, creating a more visible, lifelike, and attractive target to game fish. And unlike most other soft plastic baits, ElaZtech contains no PVC, plastisol or phthalates, and is non-toxic. Z-Man now offers a complete lineup of fresh- and saltwater baits that outperform and outlast any other soft baits on the market, along with a wide variety of jigheads, skirted jigs, and accessories that round out its diverse product line.